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Gunjan Soni has been officially appointed as the new Country Managing Director for India by YouTube. The announcement was made through a press release from the company, highlighting Soni’s impressive background, which spans over 20 years in sectors such as business, technology, marketing, and e-commerce. Her primary responsibility will be overseeing YouTube’s initiatives and expansion strategies within the Indian market.
Prior to her new role at YouTube, Soni held the position of Group CEO at ZALORA, a leading fashion e-commerce platform in Singapore. During her tenure, she played a critical role in driving category expansion and pioneering innovative business models. Her extensive experience also includes notable executive roles at Star India, where she served as Executive Vice President, as well as at Myntra, where she was the Chief Marketing Officer. Moreover, Soni has a prior association with McKinsey & Company, as a partner in their marketing and consumer practice. Currently, she is on the board of the CBRE Group, further showcasing her extensive leadership credentials.
Gautam Anand, Vice President of YouTube APAC, expressed his enthusiasm about Soni’s appointment. “YouTube’s journey in India is vibrant and dynamic, characterized by a landscape bursting with immense creative energy and potential. I am thrilled to welcome Gunjan, an experienced leader who will steer us into our next growth phase,” he stated.
He further elaborated on the significance of Soni’s expertise: “Gunjan’s profound understanding of the creator economy and India’s evolving video commerce landscape, along with her exceptional leadership skills, will empower us to foster creator growth, unlock new opportunities, engage users, and make meaningful contributions to India’s digital evolution.”
In her acknowledgment, Soni expressed her eagerness to expand YouTube’s influence in India while collaborating with creators and partners across the platform. “I feel both humbled and excited to join this remarkable team and lead a platform that has consistently championed the wealth of talent found in the Indian creator economy,” she said.
Soni continued, “Witnessing how YouTube empowers creators and connects communities throughout India is profoundly inspiring. I am particularly enthusiastic about building on this admirable foundation, nurturing innovation, and further enhancing the platform’s role in providing creators with new storytelling opportunities to reach audiences on a global scale. I eagerly anticipate collaborating with and supporting our amazing partners across the ecosystem.”
As Soni steps into this pivotal role, the challenges and opportunities ahead are substantial. YouTube is uniquely positioned to tap into India’s diverse and rapidly growing digital landscape, with an ever-expanding community of creators eager to share their narratives. Under Soni’s guidance, the platform is poised to explore new avenues for growth, bolstering its commitment to fostering creativity and community engagement.
This strategic leadership change underscores YouTube’s determination to enhance its ecosystem and enable creators to reach greater heights. The visionary approach that Soni brings to the table is likely to create ripples of innovation that resonate throughout the Indian digital landscape.
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