KEY HIGHLIGHTS

Samsung is set to launch its flagship Galaxy S25 series at the event.

Alongside this, several additional announcements are anticipated on the launch day.

The Bixby AI assistant is expected to take center stage during the proceedings.

Recently, Samsung officially announced the schedule for its upcoming Galaxy Unpacked event, which is eagerly awaited by tech enthusiasts worldwide. Set to unfold on January 22, 2025, in San Jose, USA, this event holds significant promise. Attendees can look forward to the unveiling of Samsung’s flagship Galaxy S25 series, which is likely to feature four distinct smartphone models. Unlike its predecessor that had three, the Galaxy S25 lineup may include the standard Galaxy S25, the Galaxy S25 Plus, the Galaxy S25 Ultra, and an exciting new addition called the Galaxy S25 Slim.

In addition to the flagship smartphones, several other noteworthy announcements are expected to take place during the event. Samsung might also unveil One UI 7, which is set to be based on the latest Android 15. There are even whispers about the introduction of next-gen devices such as the Galaxy Ring and innovative smart glasses that echo the features offered by Meta. However, the spotlight is likely to shine on the revamped Bixby AI assistant, which promises to take a significant leap forward.

During the Unpacked 2025 event, Samsung is anticipated to introduce the next-generation Bixby AI assistant, which will come equipped with an array of enhanced capabilities. A teaser video released by the company offers a sneak peek of what’s to come. This engaging short clip showcases the AI assistant’s impressive ability to respond to user queries efficiently and even demonstrates how it can seamlessly add events to a digital calendar.

For those unfamiliar with Bixby, it is Samsung’s proprietary AI assistant that has made strides in user interaction over the years, and the new iteration is set to elevate this experience further. The next-gen Bixby will be powered by advanced large language models (LLMs) that first debuted with the Galaxy W25 series in China last year. This enhancement will equip Bixby with the ability to execute complex multi-command processing, understand natural language better, and contextualize on-screen content effectively.

In contrast to previous versions, the upgraded Bixby will possess the functionality to tackle significantly more intricate tasks. For instance, it could facilitate document generation or presentation creation based solely on simple prompts given by the user. Moreover, a notable feature of the new Bixby AI will be its ability to assist with photo editing tasks, such as watermarking images directly from the photo gallery. This marks a significant step up in Bixby’s capabilities, positioning it as a direct competitor to established AI assistants like Apple’s Siri and Google’s Gemini AI.

During the Galaxy Unpacked 2025, there is also potential for Samsung to extend the new Bixby AI functionalities to a wider range of devices, including older models like the Galaxy S24 and the Galaxy Z Fold 6 and Z Flip 6. This release is likely to coincide with the stable rollout of One UI 7, thereby providing users with an enriched and more intuitive experience across their devices.