HIGHLIGHTS

Snap’s Spectacles 5 showcases innovative see-through AR displays complemented by voice and gesture controls.

India leads globally with over 85% of its Snapchat users actively engaging with AR Lenses.

Snap is enhancing AR adoption through extensive training programs and partnerships with brands across India.

At the second annual India AR Day event in Mumbai, Snap made waves by unveiling the fifth generation of its Spectacles—cutting-edge see-through AR glasses—marking their debut in the Indian market. The company also shared an ambitious vision for the role of Augmented Reality (AR) in reshaping creativity, culture, and technological advancements.

The Spectacles 5 are designed to deliver a captivating user experience. These advanced AR glasses feature a see-through display equipped with a built-in dimmer, enabling use in both indoor and outdoor settings. The device operates on Snap OS, a specialized operating system catering to augmented reality functionalities, empowering users to interact with digital overlays seamlessly in real-world environments utilizing only their voice and gesture inputs.

With the Spectacles 5, Snap envisions integrating augmented reality into daily life, all while fostering genuine in-person interactions. The company strives to redefine the consumption of digital content in real-time—whether it be for gaming, social media interactions, or practical applications. This shift signifies a move towards creating an interactive digital landscape that coexists with the physical world.

Moreover, Snap is committed to nurturing the AR creator ecosystem, which fosters innovation and offers monetization opportunities for developers. Notably, more than 85% of Snapchat users in India utilize AR Lenses to engage during festive occasions and cultural events. This statistic underlines the platform’s evolution into a vibrant hub for creative expression. India has emerged as a significant player in Snapchat’s AR innovation scene; over 375,000 creators globally have produced more than 4 million AR Lenses, which have garnered trillions of views across the world.

The adoption of AR technology isn’t just limited to larger urban centers; Tier 2 and Tier 3 cities are equally embracing this technology. Snap has conducted over 120 training sessions in cities such as Surat, Coimbatore, and Rajkot, equipping aspiring AR creators with essential hands-on experience. Collaborations with educational institutions—including K.J. Somaiya, Pearl Academy, and Loyola College—provide students with vital skills necessary for digital and AR development, ensuring a robust pipeline of talent in the field.

One of the highlights of the India AR Day event was the India Lens Awards, which celebrated top AR creators in various categories, showcasing the incredible talent that exists within the community. Major brands, such as Nykaa, Coca-Cola, and Amazon Prime Video, are also leveraging AR-powered experiences to elevate user engagement, illustrating the technology’s growing importance in marketing and brand interaction.

Through these efforts, Snap is not only promoting the use of its Spectacles 5 but also championing a broader cultural shift towards augmented reality in India. Their investment in educational initiatives and partnerships highlights a commitment to long-term growth and innovation within the AR sector.

As Snap continues to enhance the AR experience through its groundbreaking products and initiatives, the company remains poised to further solidify its role as a leader in the augmented reality landscape. The integration of Spectacles 5 into everyday interactions is just the beginning of a transformative journey that combines technology with creativity, marking a new chapter in how individuals experience and share their worlds.