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Meta is ramping up its efforts towards realizing its metaverse vision, positioning 2025 as a pivotal year in executing its ambitious objectives. An internal communication from Andrew “Boz” Bosworth, the company’s chief technology officer, indicates that Meta is set to launch six groundbreaking AI-assisted wearable devices within this year.
In a memo titled “2025: The Year of Greatness,” Bosworth highlighted the importance of this upcoming year for Meta’s Reality Labs, the division responsible for steering the company’s augmented reality (AR) and virtual reality (VR) enterprises. He stressed that the success or failure of Meta’s metaverse journey hinges on the outcomes of 2025, cautioning that this year might ultimately define whether this venture is remembered as a visionary undertaking or a notable misstep. “This year likely determines whether this entire effort will go down as the work of visionaries or a legendary misadventure,” he stated in the internal memo disclosed to Business Insider.
Meta’s Reality Labs has recently announced impressive earnings, reporting a record revenue of $1.08 billion in the fourth quarter of 2024. However, this success comes hand-in-hand with significant challenges, as the division also experienced its largest quarterly operating loss to date, totaling $4.97 billion. Cumulatively, the losses for Reality Labs have approached a staggering $60 billion since 2020, highlighting the financial strain under which the division operates.
In light of these challenges, Meta has undertaken a reorganization of Reality Labs to enhance operational efficiencies. Key executives were shifted under the company’s central leadership to bolster productivity and focus on core objectives.
For further insight, you may check out this related article: Meta faces backlash for allegedly utilizing pirated literature for AI training at Mark Zuckerberg’s directive.
Here is the complete memo from Bosworth to his team:
2025: The Year of Greatness. The upcoming year is set to be the most critical of my eight-year journey with Reality Labs. We possess the most robust array of products we’ve ever released and are set to enhance our offerings by introducing half a dozen new AI-powered wearables. It is imperative that we stimulate sales, foster retention, and increase engagement universally, particularly in the Mixed Reality (MR) sphere. Additionally, our ambitions surrounding Horizon Worlds on mobile must achieve significant milestones for our long-term objectives to hold any chance of success. If you are not feeling the historical significance of this moment, it’s important to reevaluate your perspective. This year is likely to be the turning point between our legacy as pioneers or a cautionary tale.
As I revisit “Insanely Great,” Steven Levy’s account of the Macintosh computer, I find myself inspired by the narrative of individuals collaborating in small teams to revolutionize consumer personal computing. The passion and pride exhibited by even those who partook in the program under less than ideal circumstances is noteworthy. Set forth by a young Steve Jobs, the cultural expectation was to strive for work that was “insanely great.”
Although 2024 marked our most successful year on paper, we cannot afford to rest on our laurels, as there is still substantial work to be done. Our impact on the global scene remains minimal. The reward for our diligent efforts is the chance to accomplish something magnificent.
Seizing greatness is an opportunity bestowed upon us. We exist in a remarkable epoch teeming with technological advancements, and we have strategically placed ourselves at its forefront. This chance is likely unprecedented in our careers.
Greatness is a deliberate choice. Many have stood perilously at the edge of opportunity, only to falter due to a failure to push their limits.
This is your moment to execute the finest work of your career. Challenge yourself to grow in areas that may require improvement while amplifying your strengths. When you reflect on this period, I want you to feel a sense of fulfillment, knowing you maximized every opportunity that came your way.
You don’t require large teams to make an impact. In fact, smaller groups often excel and deliver superior outcomes compared to their more financially endowed counterparts. Moreover, these smaller teams often exude greater morale! A streamlined team structure minimizes the risks associated with design-by-committee scenarios. We must focus on achieving results, making the prospect of drowning in documents or endless meetings intolerable.
The pathway forward is evident. There’s no need to concoct a plethora of new ideas to accomplish remarkable work. For most individuals within the organization, success hinges on executing the tasks at hand with excellence. This is about skillful execution. It’s about infusing our products with a sense of pride and dedication.
In conclusion, I leave you with a quote from Arnold Glasow: “Success isn’t a result of spontaneous combustion. You must set yourself on fire.” Let’s ignite our passion in 2025.
