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Qualcomm Technologies continues to be a trailblazer, not just in mobile chipsets but across diverse sectors including automotive and AI-powered personal computing. The company has recently ramped up its efforts in the Indian market, leveraging the power of its Snapdragon X Platform—an advanced AI-driven computing solution designed to make AI PCs both affordable and widely accessible.
Savi Soin, Senior Vice President and President of Qualcomm India, shared insights on the company’s journey over the last year while outlining its ambitious plans for 2025. “Our progress last year was remarkable. Our goal was to extend Snapdragon’s premium experience across various industries, including AI PCs, smartphones, 5G-enabled homes, and smart clusters for two-wheelers. We also emphasized developing products specifically tailored for the Indian consumer and market through Snapdragon India,” he remarked.
A pivotal element in Qualcomm Technologies’ strategy is the AI PC revolution, which has gained substantial traction throughout 2024. AI PCs are engineered to incorporate on-device artificial intelligence seamlessly. Following the introduction of the Snapdragon X Elite Platform last year, Qualcomm has now unveiled the Snapdragon X chipset, which will debut in India with the latest Asus Zenbook A14 and Vivobook 16.
This cutting-edge Arm-based chip utilizes Oryon CPU cores akin to those found in premium Snapdragon X-Series processors. It features a Neural Processing Unit (NPU) capable of executing 45 TOPS (trillion operations per second). This empowers on-device AI processing and bolsters compatibility with Microsoft’s Copilot+ PC Platform.
“India is primarily a mobile-driven nation, and AI PCs are bringing mobile-like functionality to laptop computing. Conventional PCs are often perceived as bulky and outdated, but with the introduction of Snapdragon-powered AI PCs, we present stylish, power-efficient devices that offer groundbreaking features like real-time noise cancellation and contextually intelligent personalization,” Mr. Soin described.
Among other notable features of the new platform are prolonged battery capacity, support for Bluetooth 5.4, and compatibility with Wi-Fi 7.
In collaboration with laptop manufacturers, Qualcomm Technologies is dedicated to ensuring that AI PCs meet the needs of the Indian populace. The company’s objective is to enhance the accessibility of AI-driven computing by focusing on the sub-$600 market. “Why settle for a conventional PC when one can own an AI PC that boosts productivity, connectivity, and personalization?” he challenged.
Qualcomm Technologies’ dedication to India extends well beyond hardware. The company is intensely focused on partnerships with the government and fostering local innovation. “We are rigorously engaged in India’s semiconductor and AI initiatives, collaborating closely with governmental bodies to explore avenues for design and innovation within the country,” Mr. Soin emphasized.
The Indian government’s emphasis on digital transformation is in harmony with Qualcomm Technologies’ AI-centric approach. “On-device AI will serve as the cornerstone of India’s digital evolution. There’s no necessity for everything to rely on cloud computing. Local AI execution guarantees security, privacy, and immediate processing,” he asserted.
In a novel development, Qualcomm Technologies has unveiled its first-ever Snapdragon Experience Zone in India, in collaboration with Croma. This marks a significant step forward in how they engage with customers. The Snapdragon Experience Zone within Croma stores is designed to provide consumers with hands-on experience with AI PCs, smartphones, extended reality (XR) solutions, and much more.
While AI PCs remain a central focus, Qualcomm Technologies is also investigating new form factors for Snapdragon’s AI capabilities. When queried about potential expansion beyond typical PCs, Mr. Soin hinted at exciting broader applications on the horizon. “More on this will be shared soon. However, Qualcomm Technologies has always led in areas like wireless connectivity, energy-efficient computing, and AI functionality. Be it retail settings, point-of-sale systems, or various connected devices, our technology is poised to stretch the limits,” he remarked.
As Qualcomm Technologies gears up for a promising 2025, the company’s aspirations continue to soar. “This is merely the inception of our journey. The year 2025 will be a pivotal moment for us,” Mr. Soin concluded, reiterating the company’s commitment to spearheading AI innovations and sculpting the future of computing in India and beyond.
