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After much anticipation, Apple has unveiled its latest MacBook Air, now powered by the innovative M4 chip, along with an advanced 12MP Center Stage camera. In addition to the MacBook Air, Apple has launched the Mac Studio, featuring cutting-edge M4 Max and M3 Ultra chips. Let’s explore the specifications and features of these exciting new products.
According to the tech giant, the M4 MacBook Air is touted to be as much as two times faster than the previous M1 version. This impressive leap in performance is complemented by a state-of-the-art 12MP camera that employs Center Stage technology, maintaining the user’s position in the frame even as they move.
The M4 MacBook Air is offered in both 13-inch and 15-inch sizes. Its sleek design features an aluminium unibody, a Liquid Retina display that boasts brightness levels of up to 500 nits, and includes MagSafe charging alongside two Thunderbolt ports.
With the latest enhancements to Siri, users will benefit from the ability to effortlessly alternate between voice commands and text requests, simplifying task management throughout the day. Siri has been upgraded to handle thousands of queries about Mac functionalities and settings, providing detailed guidance for numerous tasks. Moreover, the integration of ChatGPT into Siri and various Writing Tools allows users to utilize AI-driven support for a more efficient experience.
Apple has proudly introduced the new Mac Studio, branding it as the most powerful Mac ever produced. This compact desktop powerhouse is equipped with the M4 Max and M3 Ultra chips, making it extremely capable of managing even the most challenging professional tasks with unparalleled ease.
Designed to support intricate language models comprising over 600 billion parameters, the Mac Studio comes with up to 512GB of unified memory and advanced graphics processing capabilities. It also integrates Apple Intelligence technology, which boosts productivity while preserving user privacy.
Starting today, customers can pre-order the new MacBook Air featuring the M4 chip and the groundbreaking Mac Studio directly from apple.com/in/store or through the Apple Store app. Both devices are set to start shipping and will be available in Apple retail stores as well as through Apple Authorized Resellers beginning March 12.
The pricing structure features the 13-inch MacBook Air with the M4 chip starting at Rs 99,900, with an educational discount bringing it down to Rs 89,900. The 15-inch model begins at Rs 1,24,900, with the educational price set at Rs 1,14,900. As for the new Mac Studio, it is priced starting at Rs 2,14,900, with an educational offer of Rs 1,94,900.
