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In a significant move for the Indian gaming landscape, Bandai Namco Entertainment, the renowned Japanese game publisher known for blockbuster titles like Elden Ring, the Dark Souls Trilogy, One Piece, and PAC-MAN, has decided to enhance its investment in SuperGaming. This studio stands out as one of India’s foremost game developers and publishers, making waves in a rapidly expanding sector.
This fresh investment comes via Bandai Namco’s startup initiative known as the 021 fund, which made its debut in April 2022. This fund is tailored to innovate and revolutionize entertainment experiences while reinforcing existing operations globally. With a firm eye on the Indian market, the fund also recognizes the burgeoning potential in regions such as Latin America, Southeast Asia, and the Middle East.
Through the strategic alignment with key partners, the 021 fund aims to foster the growth of the Bandai Namco brand and harness emerging opportunities across these dynamic markets. Although the specific figures of this investment are not publicly disclosed, the 021 Fund typically invests between 10 million and 500 million yen (around $75,000 to $3.75 million) in each participating startup.
Roby John, the CEO and Co-founder of SuperGaming, expressed his enthusiasm about the renewed investment, stating, “Bandai Namco’s decision to increase their stake in us is a significant endorsement of our vision. Our goal is to forge exceptional gaming infrastructure and experiences from India for both local and international players. This enhanced collaboration underscores our ambition to influence the future of gaming globally.”
Founded in 2019, SuperGaming is the brainchild of Roby John, Sanket Nadhani, Christelle D’cruz, Sreejit J, and Navneet Waraich. The studio has already garnered attention for hit mobile games such as Silly Royale, Tower Conquest, and MaskGun. In addition to developing popular titles, SuperGaming has launched SuperPlatform, a sophisticated cloud-based tool that streamlines game development operations. Unveiled last year in partnership with Google Cloud, SuperPlatform provides game developers with a Software-as-a-Service (SaaS) model that allows for straightforward game creation and management, with the ability to integrate seamlessly with leading game engines like Unity and Unreal Engine.
Notable among SuperPlatform’s clientele is Bandai Namco Entertainment itself, which has utilized the platform for its official PAC-MAN game—an iconic title with over one billion downloads worldwide—qualities that highlight the effectiveness of this advanced technology.
Moreover, SuperGaming has recently introduced ‘Indus,’ a battle royale game crafted in India that transports players into an Indo-futuristic universe. Since its launch in October 2024, the game has skyrocketed to over 6 million downloads, showcasing the studio’s commitment to delivering culturally immersive gaming experiences. Currently, Indus holds a commendable 4.0-star rating on the Google Play Store and a 4.2-star rating on the iOS App Store.
After its initial investment in SuperGaming back in March 2023, the 021 Fund has noted considerable growth in the company’s operations, coupled with a stronger connection to its player base and a dedicated focus on game development. These developments, along with SuperGaming’s ongoing collaboration with Bandai Namco’s teams, have reinforced the fund’s belief in the company’s capability to emerge as a dominant player in the Indian gaming sector.
Additionally, SuperGaming had previously secured $5.5 million in Series A funding from a diversified group of investors, including the Akatsuki Entertainment Technology Fund, Skycatcher, BAce Capital, and Dream Incubator. For a more detailed understanding, refer to the official statement from the 021 Fund here.
